Agents Guide to Real Estate: Power Your Career to Financial Success & Personal Happiness by David Rathgeber - Feb. 1999 Comments Major changes are happening in major real estate markets all over the country. Top producer David Rathgeber shares what he has learned the hard way. This analytical edition is filled with the incisive information available nowhere else on how to attract more business and have fun doing it. The book is written for residential real estate agents who are actively working with buyers and sellers in one of the many major real estate markets in the United States. How to List and Sell Real Estate in the 21st Century by Danielle Kennedy, Warren Jamison - July 1998 Comments How to List and Sell Real Estate in the 21st Century is crowded with money-making methods for experienced and new agents, both of whom face intensified competition in the new millennium. Readers will learn realistic, client-oriented ways to guide their prospects to the right decisions for them - and for the realtor. 52 Weeks of Sales Success : America's #1 Salesman Shows You How to Close Every Deal! by Ralph R. Roberts, John Gallagher (contributor) - March 1999 Comments America's #1 salesman, the legendary Ralph R. Roberts, is back with a recipe for success that no salesperson, novice or veteran, can afford to be without. If you've already read Walk Like a Giant, Sell Like a Madman, you're ready for more of this super-salesman's powerful, practical advice. If you haven't, you can make up for lost time by studying this new book. Ralph now offers the same sales-generating wisdom and closing tools to everyone trying to reach his or her full potential. Real Estate Rainmaker: Successful Strategies for Real Estate Marketing by Dan Gooder Richard - October 1999 Comments Real Estate Rainmaker: Successful Strategies for Real Estate Marketing is the first book to focus on the entire process of lead management, not just front-end advertising and marketing. Comprehensive and revolutionary, the three-step Real Estate Rainmaker system illustrates tested and proven techniques every sales person can use immediately. It also illustrates how readers can avoid the biggest mistake most salespeople make when they advertise properties alone - without the wider appeal of a direct response offer. Real Estate Rainmaker details twelve easy techniques to increase advertising results for no additional cost with proven direct response and lead generation techniques. Internet Marketing in Real Estate by Barbara G. Cox, William Koelzer, paperback - April 2000 Comments Offering new marketing approaches and challenges for today's realtor, this progressive guide taps into the power of the Internet as a profitable marketing tool, with complete and authoritative coverage on all of the techniques, strategies, and tactics necessary to begin conducting effective web marketing. Stresses the importance of devising a carefully planned and budgeted marketing approach, then details how to lay plans for optimum Internet marketing results. Click & Close E-Nabling The Real Estate Transaction Comments In 1998, John Tuccillo wrote The Eight New Rules of Real Estate, addressing how real estate professionals need to think to succeed in the 21st century. Click & Close, written a year later with noted real estate expert Jim Sherry, addresses the implementation issue and provides direction on how to reinvent your business to make the new rules work for you. Click & Close describes a new business model that can be adapted to meet the needs and realities of today's real estate market. Issues examined include how the real estate transaction and business structures are changing and how real estate professionals can create a "value proposition" for consumers. The book then provides a method to build a business model around these new realities, with a thorough blueprint for building the new business model using technology. The Eight New Rules of Real Estate Doing Business in a Consumer-Centric, Techno-Savvy World Comments The Eight New Rules of Real Estate will bring everyone to the forefront of their profession and keep them there well into the 21st century! Real estate licensees are looking for new ways to profit in their business and this book shows them how. The author, John Tuccillo directs the reader to eight business rules that will make the difference between success and failure for real estate professionals in the next decade. The eight new rules discussed are: The Most Powerful Economic Unit Is the Individual, Lock the Customer In for Life by Creating Unique Value, The Middle is Disappearing, Think Content, Mine Your Bits, Sell the Experience, Not the Product, Feed the OODA Loop, and Know What Business You're In. Real Estate Confronts Reality Amazon.com Review Consolidation. Consumerism. Each in its turn has rocked the real estate industry in the 1990s. What will come next and how will it affect your business? Real Estate Confronts Reality asks these questions and more. What is the future for the National Association of Realtors? Will the mortgage banking industry seize control of the real estate transaction? What will be the ultimate impact of HFS's emergence in the real estate industry? Will consumers continue to use real estate professionals, or will FSBOs be the wave of the future? To find out the answers to these questions, read Real Estate Confronts Reality. Targeting the Over 55 Client Your Guide to Today's Fastest Growing Market Comments As millions of Americans over 55 resize their housing choices, savvy real estate professionals will learn how to best serve the special needs of this booming market. Effective methods for finding and prospecting the older market. Providing advice and assistance with the decision to change homes. Adapting sales and listing techniques to the over 55 market. New financing methods especially suited to short-term mortgages. Introducing fair housing issues to aging homeowners. Terri Murphy's Listing and Selling Secrets How to Become a Million $ Producer Comments Terri will show agents step-by-step how to list and sell more than ever before. Set includes Book & Disk. Double listings and sales in a fraction of the time. Five proven step-by-step strategies to put agents in the sales elite: Prosper with time management. Focus on listing and selling. Prospect for new business by discovering and selecting a "specialty". Understand the power of customer service. Includes the 4 steps to a successful real estate career; balancing your personal and professional life; marketing yourself as the industry expert; keeping your clients for life. On Track to Success in 30 Days Energize Your Real Estate Career to Become a Top Producer Comments This book will provide you with the tools and training you need to achieve maximum productivity. Set includes book and 2 audiotapes. Develop your own personal winning style. Written for any agent who wants to improve and make more money. Dozens of worksheets, exercises, and self-assessments identify weaknesses to eliminate in your practice. Jump start your career and fulfill your top-producer potential. Two hours of audiotapes for listening in the car, or while exercising or traveling. Power Real Estate Letters Amazon.com Review Are you looking for ways to dramatically cut your time writing letters but still attract new prospects as well as keep current clients? How about letters that are already written, and all you do is fill in the blanks? In this book, over 279 letters cover a wide range of topics and virtually all your correspondence needs, including attracting prospective buyers, dealing with conflict, working with other professionals, and more. Blur The Speed of Change in the Connected Economy Amazon.com Review Blur: The Speed of Change in the Connected Economy, by Stan Davis and Christopher Meyer, is a shrewd appraisal of the new corporate reality. The authors, who both direct research at the Ernst & Young Center for Business Innovation, maintain that "connectivity, speed, and the growth of intangible value" have catapulted business into a period of unprecedented transition that demands immediate and creative attention. Citing disparate examples including Amazon.com, singer David Bowie, and the Beanie Baby toy phenomenon, they show how a willingness to step away from conventional thinking is crucial for continued success. --Howard Rothman Unleashing the Killer App Digital Strategies for Market Dominance Amazon.com Review You don't have to look far to see that technology is driving today's economy. Turn on CNBC, open The Economist, scan the Wall Street Journal--you'll find that technology is the prime force creating growth in almost every industry. In Unleashing the Killer App, authors Larry Downes and Chunka Mui look at the dynamics of technological change and its potential to create "killer apps." The authors describe a killer app as a product or service that "wind up displacing unrelated older offerings, destroying and re-creating industries far from their immediate use, and throwing into disarray the complex relationships between business partners, competitors, customers, and regulators of markets." Examples of killer apps throughout history include the Welsh longbow, the pulley, the compass, moveable type, and the Apple Macintosh. And today, with our increasingly networked economy (for example, the World Wide Web), killer apps are appearing all around us. Downes and Mui argue that the dominant trend behind the proliferation of killer apps is a combination of Moore's Law, which states that the processing power of the CPU doubles every 18 months, and Metcalfe's Law, which observes that the value of a network increases dramatically with each node that's added to it. These two laws are fundamentally changing how businesses interact with each other and with their customers. To exploit these changes, the authors outline 12 points for designing a digital strategy to help you identify and create killer apps in your own organization. The book includes dozens of examples of how killer apps were discovered and implemented. Unleashing the Killer App provides an excellent framework for rethinking the nature of business in today's wired economy. No matter the size of your company or what it does--health care, publishing, or fast food--there's probably a killer app lurking somewhere. This book will help you find it. Highly recommended. --Harry C. Edwards

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